Doing The Hard Things – April 2026
What’s inside: A note from the Director of AdventureCABLE POQUETTE :: The impact of Adventure TeamAdventure Team Registration :: April 18 :: BE READYVolunteer with Adventure Team :: Today’s kids need youNew on Made UP Podcast906AT/Pactimo Gear Store :: Open until 4/122026 Leadership Summit :: Sign up TODAYMTRS :: Adventure Your WayEvents with 906AT A note from the Director of Adventure “The main thing is to keep the main thing the main thing.” I have always enjoyed reading stuff from Stephen Covey. I credit his book, The 7 Habits of Highly Effective People, for opening my 20-something eyes to how much I had left to learn about leadership and people. I was 25 at the time – a point in life when ya feel like you know it all (until you pick up a book written by a guy much older and wiser). Seriously, tho. The book had a real impact on me as a young man – an impact that has stuck with me into my 50’s. If you haven’t read it… I highly recommend it. I’m gonna date myself, and you too, if ya remember what I’m about to reference. Mastercard did a marketing campaign in the late 90’s that highlights emotional experiences over physical purchases. Each commercial would end with the tagline “There are some things money can’t buy.” To honor that iconic campaign, I’m gonna prove it. This is your April newsletter easter egg! Send me a story about an experience you or one of your friends had during a 906AT event and how it has impacted you (them). If you’re a parent, send us a story that highlights an experience from one of your kids, and what they’ve learned from it. Include a photo with your story, please. We’ll share those stories throughout the day on Tuesday (April 7th) via social media and select a winner that night. If you win, you’ll get a season pass to the endurance trilogy! I started with a story about Stephen Covey. I’ll end with one, too. Let’s talk about “Keeping the main thing the main thing.” The world is full of distractions and noise. Now more than ever. I can tell you for us, a small nonprofit with three employees, it’s not just about distractions and noise, it’s about manpower, too. It can be hard to keep the main thing the main thing, but we must. And what is the main thing? The main thing is giving kids a chance to: get outside, learn about their community, experience adventure, make new friends, feel valued, take chances, overcome failure, and learn how to embrace the journey. That is not an exhaustive list, and those items are not listed in order of importance. They’re all important. They’re all the main thing. And we need to make sure through all of the fun we have on our own adventures that we never forget it… Because if this community can’t prioritize adventure for these kids…. Who will? “It’s something to fall back on, a stress reliever – it helps kids in tough times.” -Cable Poquette I first interviewed Cable Poquette in 2020 for the TV6 Morning News. I shared his story then – as 9-year-old Cable completed his first Crusher EX40 – riding 54 miles. He inspired me then, much in the same way he continues to inspire me today. You can watch that first interview here. It’s worth watching – you can see the remarkable young man he was becoming – the Cable I interviewed again last week. I sat down with him to learn about the impact of growing up in Adventure Team, riding shotgun to the ups and downs his dad, Todd faced as he began the program in 2014 and grew it to what it is today. If you’ve ever wondered how Adventure Team programming impacts a child, I can’t think of a better example, than Cable Poquette. “Biking and Adventure Team has been a part of my life for as long as I can remember. When it first started, I was too young to participate, but I was always there,” says Cable. Cable began riding with Adventure Team Marquette in 2019, he looks back on that first year with a smile. He says it was an amazing experience. He admits he wasn’t used to riding with other kids, but he enjoyed the noncompetitive atmosphere. “It made us all better,” says Cable. Better on the bike and better human beings. He says Adventure Team broadened his horizons. He met kids from other schools, kids from outside his social circle, and he learned how to interact with adults. His confidence in biking grew. His skills grew. And it wasn’t long before he was riding with kids older than himself. He became a leader in the program. “The one thing that I learned pretty quickly was – don’t make kids feel bad. Everybody is where they are at. I wanted to always help – I liked telling them that they’re doing a good job – not bragging about myself.” Cable recalls learning from the other kids and adults in the program, watching the way they supported one another. It’s a lesson he continues to mimic today. “Growing up in Adventure Team and playing basketball – my dad would always tell me to show up and be the best person I can be – and help others be the best person they can be.” Cable says the best thing about the Adventure Team program is the way it brings people together and expands their world. “It helps kids get comfortable with meeting new people and making new friends. For kids who don’t like sports or don’t know what they like to do yet… at least they’re trying it – and most kids fall in love with biking. It’s something to fall back on, a stress reliever – it helps kids in tough times.” When it comes down to it – when you strip everything away – egos and influence – Cable says biking is biking – you go